Young Plant Sales has been given a new name as parent company Molson Group implements a wide-ranging rebranding programme.
The Doune-based business will now trade as Molson Young Plant Sales (MYPS) as part of the new-look that is now being completed across the group. Front line services were first to get a new identity – for example, A&Y Equipment Sales changed to Molson Compact Equipment at the tail end of last year – and a series of other changes is in place.
Brian Young, managing director at MYPS, said: “Since the acquisition (of Young Plant Sales) by Molson Group in 2016, we have been anticipating this re-brand. Although some may see this as a big change given our 40 years as simply Young Plant Sales, the new name just reinforces the investment in customer service, such as our new Inverness depot, and the increased breadth of our product range – Sennebogen, Terex Ecotec and Kobelco – that being part of the Molson Group has allowed us to achieve.
“Customers have already benefited from our ability to hold more stock, allowing for a smoother and faster supply of machines as well as our increased footprint thanks to our new Inverness depot which is already performing better than expected.”
Young said further expansion would be made in the recycling and materials handling markets in Scotland through the Terex Ecotec and Sennebogen brands.
Jonathan Wilson, Molson Group joint MD added: “With our Inverness depot already performing well and excitement at the new ranges of products available to offer, 2019 is set to be another huge year both in Scotland and across the Molson Group.”
Following the acquisition of Finlay Group, the Terex Finlay dealer for England and Wales, this re-brand ties in to the wider group structure. Finlay products replaced Keestrack crushers and screeners in the Molson Green portfolio.
Molson is one of the UK’s largest used equipment traders and will now operate under a specific brand.
The name is changed from Aggregate Processing Services (APS).
Elsewhere, Molson Equipment and Molson Green will remain the group’s brands in England and Wales for traditional yellow plant and recycling equipment respectively.
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©Scottish Plant. Article posted 11/1/2019